Vibe18 Labs Private Limited
Privacy Policy
Effective Date: 15 Aug, 2026
This Privacy Policy explains how Vibe18 Labs Private Limited ("Kidly", "we", "us" or "our") collects, uses, stores, shares and otherwise processes information when you use Kidly.
Kidly is a parenting, child development and family health technology platform operated by Vibe18 Labs Private Limited, India.
Kidly includes our mobile applications, websites, products, features and services.
This Privacy Policy should be read together with our Terms of Use, AI & Health Disclaimer, Community Guidelines, Subscription Terms and any other terms that apply to specific Kidly features.
Where applicable law requires consent for a particular use of information, we will obtain that consent in the manner required by law.
1. Who We Are
Kidly is operated by:
Vibe18 Labs Private Limited
Email: support@vibe18.com Website: www.vibe18.com
Registered office: ROW HOUSE-7, TRIVENI C.H.S, SECTOR-16, PLOT-5 NEW PANVEL, NAVI MUMBAI - 410206 India (IN)
For privacy-related questions or requests, please contact:
support@vibe18.com
Vibe18 Labs Private Limited determines how and why personal information is processed through Kidly, except where a third party independently determines the purposes and means of its own processing.
2. About This Privacy Policy
This Privacy Policy applies to information collected through:
- the Kidly mobile application;
- Kidly websites;
- Kidly accounts;
- child profiles;
- Kidly AI;
- Kidly Health;
- Kidly Development;
- Medical Vault;
- Illness History;
- Growth Charts;
- Vaccination features;
- Kidly Community;
- Kidly Groups;
- Kidly Events;
- Kidly Reads;
- Kidly TV;
- Kidly Experts;
- laboratory and healthcare services;
- pharmacy-related services;
- shopping and affiliate services;
- subscriptions and payments;
- customer support;
- surveys and research;
- promotions; and
- other Kidly products and services.
Some services accessible through Kidly may be provided by third parties and may be governed by their own privacy policies.
3. Information We Collect
We collect information in different ways depending on how you use Kidly.
This includes information:
- you provide directly;
- generated through your use of Kidly;
- collected automatically from your device;
- received from third parties;
- generated by Kidly systems;
- created through AI or analytical processes; and
- obtained from services you choose to connect to Kidly.
4. Information You Provide
When you create or use a Kidly account, we may collect:
- name;
- email address;
- telephone number;
- password or authentication information;
- date of birth;
- country;
- region;
- language;
- time zone;
- location information;
- communication preferences;
- profile information;
- subscription information;
- payment-related information;
- information provided to customer support; and
- other information you choose to provide.
5. Child Profiles
Kidly allows parents, guardians and caregivers to create profiles for children.
Depending on the features you use, a child profile may include:
- name;
- date of birth;
- age;
- sex;
- photographs;
- height;
- weight;
- head circumference;
- growth measurements;
- developmental milestones;
- developmental observations;
- behaviour;
- routines;
- feeding information;
- sleep information;
- activity information;
- vaccination information;
- illness history;
- symptoms;
- temperature;
- medication information;
- allergies;
- medical history;
- laboratory information;
- medical reports;
- prescriptions;
- discharge summaries;
- clinic letters;
- nursery or school information;
- information provided to Kidly AI;
- and other information you choose to provide.
Some of this information may constitute health information, children's information or other specially protected information under applicable law.
6. Your Responsibility for Child Information
Kidly is primarily designed for parents, legal guardians and adult caregivers.
If you create or manage a child profile, you confirm that you have the appropriate authority to provide and manage that information.
You are responsible for ensuring that information you enter is accurate to the best of your knowledge.
You should not create or manage a child's profile if you do not have appropriate authority to do so.
Where you give another person access to a child profile, you are responsible for deciding whether that person should have access.
7. Information Generated Through Kidly
Kidly may generate information based on your use of the platform.
This may include:
- growth trends;
- developmental trends;
- illness trends;
- symptom patterns;
- content preferences;
- feature preferences;
- recommendations;
- personalised information;
- AI-generated summaries;
- AI-generated insights;
- usage patterns;
- statistical information;
- derived information; and
- other information generated through the Services.
Where such information can reasonably be linked to you or your child, it may constitute personal information under applicable law.
8. Information Collected Automatically
When you use Kidly, we may automatically collect technical and usage information including:
- IP address;
- device type;
- operating system;
- browser;
- app version;
- device identifiers;
- language;
- time zone;
- approximate location;
- session information;
- dates and times of activity;
- pages or screens viewed;
- features used;
- searches;
- interactions;
- subscription activity;
- notification interactions;
- error information;
- performance information; and
- other technical information.
We use this information to operate, secure, analyse and improve Kidly.
9. Health Information
Kidly may allow you to provide and store health-related information about your child.
This may include:
- illnesses;
- symptoms;
- temperature;
- fever;
- cough;
- cold;
- vomiting;
- diarrhoea;
- urine output;
- medication;
- allergies;
- vaccinations;
- laboratory results;
- medical reports;
- prescriptions;
- clinical letters;
- discharge summaries;
- health assessments;
- growth;
- development; and
- other health-related information.
Health information may receive additional protection under the laws applicable to you.
For example, UK GDPR classifies information concerning health as special category data and requires both an Article 6 lawful basis and an applicable Article 9 condition for processing.
10. How We Use Information
Depending on the information and the feature you use, we may use information to:
Provide Kidly
- create and maintain accounts;
- create child profiles;
- provide health and development tools;
- provide AI services;
- store documents;
- provide recommendations;
- provide subscriptions;
- facilitate bookings;
- provide customer support.
Personalise Kidly
- recommend articles;
- recommend experts;
- recommend events;
- personalise the For You feed;
- personalise Kidly AI;
- provide age-appropriate information;
- provide country-specific content;
- provide relevant reminders;
- personalise recommendations.
Improve Kidly
- analyse usage;
- identify bugs;
- test features;
- improve performance;
- develop products;
- improve AI;
- improve recommendation systems;
- understand user behaviour;
- conduct research;
- develop new services.
Protect Kidly
- prevent fraud;
- detect misuse;
- protect accounts;
- investigate security incidents;
- moderate community content;
- protect children and users;
- enforce our Terms.
Communicate with you
- account notifications;
- security notifications;
- service updates;
- subscription communications;
- customer support;
- product information;
- marketing where permitted.
Comply with legal obligations
- comply with applicable laws;
- respond to lawful requests;
- comply with regulatory requirements;
- protect legal rights;
- investigate suspected unlawful activity;
- respond to emergencies where legally permitted.
11. Product Data
Information generated, submitted, collected or created through your use of Kidly may be referred to as "Product Data".
Product Data may include information relating to:
- your account;
- child profiles;
- health;
- development;
- growth;
- symptoms;
- illnesses;
- vaccinations;
- AI conversations;
- documents;
- content interactions;
- searches;
- preferences;
- community activity;
- expert interactions;
- subscriptions;
- purchases;
- events;
- device information;
- usage information; and
- other information generated through use of Kidly.
Subject to applicable law and our Privacy Policy, Vibe18 Labs Private Limited may process Product Data to:
- provide Kidly;
- personalise Kidly;
- operate Kidly;
- analyse Kidly;
- improve Kidly;
- develop new products;
- develop algorithms;
- develop recommendation systems;
- develop AI and machine-learning systems;
- test and validate technology;
- detect fraud;
- maintain security;
- conduct research;
- create aggregated information;
- create statistical information;
- create de-identified information;
- create anonymised information; and
- develop future products and services.
12. Artificial Intelligence
Kidly may use artificial intelligence and machine-learning technology.
AI features may include:
- Kidly AI;
- parenting assistance;
- health information;
- development information;
- AI health summaries;
- development summaries;
- document analysis;
- recommendations;
- content discovery;
- personalisation;
- pattern recognition;
- data organisation; and
- future AI functionality.
The information processed by AI may depend on the feature you use.
For example, if you ask Kidly AI a question about your child, the service may use information contained in the relevant child profile to provide a more contextual response.
13. AI Conversations
Depending on the feature, Kidly AI may process:
- your questions;
- conversations;
- child profile information;
- health information;
- development information;
- documents;
- photographs;
- previous interactions;
- preferences;
- usage information; and
- other information relevant to providing the AI service.
We may retain AI interactions for purposes including providing the service, security, quality assurance, troubleshooting, improving functionality and other purposes described in this Privacy Policy.
Where required by applicable law, additional choices or consent mechanisms may apply.
14. AI Development and Training
Where permitted by applicable law, information generated through Kidly may be used to:
- train;
- test;
- evaluate;
- validate;
- monitor;
- improve; and
- develop
AI, machine-learning, recommendation and analytical systems.
Where appropriate, we may use aggregated, de-identified or anonymised information for these purposes.
The exact processing of identifiable information will depend on the feature, applicable law and any choices or consent mechanisms that apply.
We may also use information to improve:
- prompts;
- AI safety systems;
- AI accuracy;
- recommendations;
- personalisation;
- document analysis;
- content classification; and
- other AI functionality.
15. Third-party AI Providers
Some Kidly AI functionality may rely on third-party technology providers.
These may include providers of:
- AI models;
- cloud infrastructure;
- document processing;
- data storage;
- analytics;
- security;
- communications;
- translation;
- search; and
- other technology.
Where these providers process personal information on our behalf, we will use appropriate contractual and organisational arrangements as required by applicable law.
We may change technology providers as Kidly develops.
16. Medical Documents
Kidly may allow you to upload or photograph:
- medical reports;
- laboratory reports;
- prescriptions;
- vaccination records;
- clinic letters;
- discharge summaries;
- developmental assessments;
- referral letters;
- other health records.
We may process these documents to:
- store them;
- organise them;
- make them searchable;
- extract information;
- summarise information;
- populate relevant Kidly features;
- provide AI functionality;
- assist with health-record organisation; and
- provide other services you request.
Automated or AI analysis may contain errors.
17. Illness and Symptom Data
If you use Illness History or similar features, we may collect information such as:
- temperature;
- fever;
- cough;
- cold;
- vomiting;
- loose motion;
- urine output;
- medication;
- symptoms;
- severity;
- duration;
- hydration-related observations; and
- other observations.
We may use this information to provide:
- graphs;
- trends;
- summaries;
- reminders;
- insights;
- AI features;
- recommendations; and
- other functionality.
18. Growth and Development
Kidly may collect:
- height;
- weight;
- head circumference;
- growth measurements;
- developmental milestones;
- developmental observations;
- developmental questionnaires;
- behaviour;
- activities;
- learning information; and
- other development-related information.
We may use this information to provide:
- growth charts;
- development tracking;
- personalised content;
- recommendations;
- summaries;
- AI functionality;
- analytics; and
- research.
19. Vaccination Information
If you use vaccination features, we may collect:
- vaccine;
- date;
- dose;
- vaccination status;
- provider information;
- reminders;
- related documents; and
- other information you provide.
We may use this information to provide vaccination records, reminders and related services.
20. Personalisation
Kidly may personalise the experience using information such as:
- child's age;
- developmental stage;
- country;
- region;
- language;
- interests;
- searches;
- content interactions;
- health information;
- development information;
- previous activity;
- preferences; and
- other information you provide.
Personalisation may affect:
- For You content;
- recommended articles;
- recommended experts;
- recommended events;
- products;
- reminders;
- AI responses;
- health information;
- development information.
Where applicable law restricts profiling or automated decision-making, we will comply with those requirements.
21. Location Information
Some Kidly features may use location information.
Location may be used to:
- find nearby experts;
- find hospitals;
- find healthcare services;
- find local events;
- find nurseries;
- provide regional content;
- determine country-specific functionality;
- provide appropriate units of measurement;
- personalise recommendations.
Where possible, Kidly may use approximate rather than precise location.
You can control device-level location permissions through your device settings.
22. Community
If you use Kidly Community, we may collect:
- posts;
- comments;
- reactions;
- group membership;
- photographs;
- event participation;
- messages;
- reports;
- moderation records; and
- other content you submit.
Depending on the feature, some information may be visible to other users.
Please consider carefully what information you choose to share publicly or with a group.
23. Kidly Experts
If you interact with a Kidly Expert, we may process information necessary to:
- arrange consultations;
- facilitate communication;
- identify you;
- identify your child;
- process payments;
- maintain records;
- provide customer support;
- prevent fraud;
- manage disputes.
An independent professional may also process your information under their own privacy policy and professional obligations.
24. Healthcare, Pharmacy and Laboratory Services
Where available, Kidly may facilitate access to:
- doctors;
- hospitals;
- laboratories;
- pharmacies;
- clinics;
- testing services;
- other healthcare providers.
If you request such a service, we may share information necessary to fulfil your request.
This may include:
- name;
- contact information;
- child information;
- appointment information;
- health information;
- laboratory information;
- payment information; and
- other information required by the provider.
The relevant third-party provider may independently process your information once it receives it.
25. Kidly Reads and Content
Kidly may recommend:
- articles;
- research;
- parenting guides;
- educational content;
- videos;
- other resources.
We may use your activity and preferences to personalise recommendations.
We may also analyse aggregated reading behaviour to understand which content is useful and improve the service.
26. Kidly TV
We may collect information about:
- programmes viewed;
- viewing duration;
- searches;
- interactions;
- preferences;
- saved content; and
- other usage information.
This may be used to personalise and improve Kidly TV.
27. Events
If you browse, register for or participate in an event through Kidly, we may process:
- event preferences;
- location;
- registration information;
- attendance;
- booking information;
- payment information; and
- communications.
Third-party event organisers may have their own privacy policies.
28. Shopping and Affiliate Services
Kidly may provide:
- product recommendations;
- retailer links;
- affiliate links;
- coupons;
- promotions;
- shopping services.
We may collect information relating to:
- products viewed;
- links clicked;
- purchases;
- referrals;
- coupons used;
- transactions; and
- interactions with commercial partners.
Kidly may receive commissions or referral fees from commercial partners where applicable.
29. Payments and Subscriptions
When you purchase Kidly, payment information may be processed by:
- Apple;
- Google;
- payment processors;
- banks;
- card networks;
- other payment providers.
We may receive information such as:
- transaction ID;
- subscription status;
- payment status;
- purchase amount;
- currency;
- billing country;
- payment method type.
Payment providers may process your payment information under their own privacy policies.
30. Customer Support
When you contact Kidly Support, we may collect:
- name;
- email;
- telephone number;
- account information;
- support history;
- device information;
- information contained in your message; and
- other information necessary to resolve your request.
Support information may be retained for:
- customer service;
- quality assurance;
- training;
- security;
- dispute resolution;
- fraud prevention;
- legal compliance.
31. Analytics
We may use analytics technologies and third-party analytics providers to understand:
- feature usage;
- navigation;
- engagement;
- subscription activity;
- conversion;
- errors;
- app performance;
- content performance;
- user behaviour.
Analytics may help us improve Kidly and develop new features.
Where required, we will obtain consent for analytics technologies.
33. Marketing
We may send you:
- product updates;
- educational information;
- newsletters;
- offers;
- promotions;
- recommendations;
- other marketing communications.
Where required, marketing will be based on appropriate consent or another lawful basis.
You can unsubscribe from marketing communications.
Essential service communications will continue where necessary to operate your account.
34. Advertising and Commercial Partners
Kidly may work with:
- brands;
- retailers;
- healthcare organisations;
- pharmacies;
- laboratories;
- educational companies;
- childcare providers;
- technology companies;
- other commercial partners.
Kidly may receive:
- advertising revenue;
- affiliate commissions;
- referral fees;
- sponsorship;
- transaction fees;
- other commercial benefits.
Where required by law, relevant commercial relationships will be disclosed.
Any use of personal information for advertising will remain subject to applicable law and the choices available to users.
36. Legal Basis for Processing
Where laws such as UK GDPR apply, we may rely on one or more lawful bases including:
- performance of a contract;
- compliance with a legal obligation;
- legitimate interests;
- consent;
- vital interests;
- substantial public interest;
- research or statistical purposes where legally available;
- other lawful bases recognised by applicable law.
The lawful basis depends on the particular processing activity.
37. Consent
Where consent is required, we will request it in an appropriate manner.
You may withdraw consent where applicable.
Withdrawal does not affect processing that occurred before withdrawal.
Where we rely on another lawful basis, withdrawing consent may not require us to stop processing.
38. Children's Information
Kidly is primarily designed for parents, guardians and caregivers.
Parents and authorised caregivers may create and manage child profiles.
Where applicable law requires parental or guardian consent, verification or additional safeguards, we will implement the relevant requirements.
For example, India's DPDP framework contains specific requirements concerning processing children's personal data and verifiable parental consent.
In jurisdictions where children have independent privacy rights, those rights will be respected in accordance with applicable law.
39. Children's Health Information
Information relating to a child's health, development, symptoms, medical history or laboratory results may be particularly sensitive.
We may process this information to provide the services and features requested by you.
Where legally permitted, such information may also be processed for:
- security;
- service improvement;
- analytics;
- research;
- AI development;
- product development;
- other purposes described in this Privacy Policy.
Where additional consent or another legal condition is required, the applicable requirement will be followed.
40. Research and Product Development
Where permitted by applicable law, Vibe18 Labs Private Limited may conduct or support research relating to:
- child development;
- parenting;
- health;
- growth;
- behaviour;
- sleep;
- nutrition;
- illness;
- wellbeing;
- digital health;
- artificial intelligence;
- user experience.
Research may use:
- aggregated information;
- anonymised information;
- de-identified information;
- other information where appropriate legal requirements have been satisfied.
Research findings may be published where individuals cannot reasonably be identified, unless otherwise permitted by law.
41. Aggregated, De-identified and Anonymised Information
We may create:
- aggregated information;
- statistical information;
- de-identified information;
- anonymised information.
Where information has been effectively anonymised and is no longer personal information under applicable law, we may use it for purposes including:
- research;
- AI development;
- analytics;
- benchmarking;
- product development;
- scientific publications;
- educational purposes;
- commercial analysis;
- partnerships;
- development of new products and services.
We may also use aggregated or de-identified information where permitted by applicable law.
42. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- the type of information;
- the purpose for which it was collected;
- whether you maintain an account;
- legal requirements;
- regulatory requirements;
- security;
- fraud prevention;
- dispute resolution;
- accounting;
- tax obligations.
Different categories of information may therefore have different retention periods.
43. Account Deletion
You may request deletion of your Kidly account.
Where available, you may do this through your account settings or by contacting us.
Deleting your account may remove information from active systems.
Some information may be retained where necessary for:
- legal compliance;
- regulatory obligations;
- security;
- fraud prevention;
- dispute resolution;
- accounting;
- taxation;
- enforcement of legal rights.
44. Backups and Archived Information
Information deleted from active systems may remain temporarily in:
- backups;
- disaster-recovery systems;
- security logs;
- fraud-prevention systems;
- archived records.
Such information will be managed according to our retention and deletion procedures.
45. Business Transfers
If Vibe18 Labs Private Limited is involved in:
- acquisition;
- merger;
- financing;
- investment;
- restructuring;
- sale;
- insolvency;
- transfer of assets;
- corporate reorganisation,
information may be transferred as part of that transaction where permitted by law.
Any transfer will remain subject to applicable privacy requirements.
46. International Data Transfers
Kidly is intended to be a global platform.
Information may therefore be processed in:
- India;
- United Kingdom;
- European Economic Area;
- United States;
- other countries where Vibe18 Labs Private Limited or its service providers operate.
Where applicable law restricts international transfers, we will use an appropriate transfer mechanism or safeguard.
For UK users, this may include an adequacy decision, appropriate safeguards or another legally permitted mechanism.
47. Security
We use appropriate technical and organisational measures designed to protect information.
These may include:
- encryption;
- access controls;
- authentication;
- monitoring;
- logging;
- secure development;
- vulnerability management;
- backups;
- incident response;
- contractual controls;
- staff access controls.
No online service can guarantee absolute security.
48. Security Incidents
If we become aware of a security incident involving personal information, we will assess and respond in accordance with applicable law.
Where notification is legally required, we will notify the relevant authority and/or affected individuals within the applicable timeframe.
49. Your Privacy Rights
Depending on your country, you may have rights including:
- access;
- correction;
- deletion;
- restriction;
- objection;
- portability;
- withdrawal of consent;
- information about processing;
- rights relating to profiling;
- rights relating to automated decision-making;
- rights relating to children's information.
The precise rights available to you depend on applicable law.
50. Access, Correction and Deletion Requests
To make a privacy request, contact:
support@vibe18.com
Please provide sufficient information for us to identify:
- your account;
- the relevant child profile, where applicable;
- the nature of your request.
We may need to verify your identity or authority before completing a request.
51. Child Data Requests
If you request access to or deletion of information relating to a child, we may require evidence that you have appropriate authority to make that request.
Where a child has independent rights under applicable law, those rights will also be respected.
52. India
Where Indian data-protection law applies, Vibe18 Labs Private Limited will provide the rights and mechanisms required under applicable law.
These may include rights relating to:
- access;
- correction;
- updating;
- deletion;
- consent withdrawal;
- grievance redressal;
- nomination;
- other applicable rights.
For privacy-related requests:
support@vibe18.com
53. United Kingdom
Where UK GDPR applies, users may have rights relating to:
- access;
- rectification;
- erasure;
- restriction;
- objection;
- portability;
- consent withdrawal;
- automated decision-making;
- profiling.
Health information is subject to additional protection under UK GDPR.
Kidly will also consider applicable requirements relating to children's information and the ICO Children's Code where relevant.
54. European Union and EEA
Where EU GDPR applies, users may have rights including:
- access;
- rectification;
- erasure;
- restriction;
- objection;
- portability;
- withdrawal of consent;
- rights concerning automated decision-making and profiling.
Additional rights may apply depending on the circumstances.
55. Third-party Websites
Kidly may contain links to third-party websites.
We do not control those websites.
Their privacy practices are governed by their own policies.
You should review those policies before providing information.
56. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
If we make a material change, we may notify you through:
- the Kidly application;
- email;
- website notice;
- push notification;
- other appropriate communication.
The updated Privacy Policy will include a revised "Last Updated" date.
Where applicable law requires consent to a new use of personal information, we will obtain that consent.
57. Privacy Contact
For questions, requests or concerns about privacy:
Vibe18 Labs Private Limited
Email: support@vibe18.com Website: www.vibe18.com
Privacy contact: support@vibe18.com
Registered office: ROW HOUSE-7, TRIVENI C.H.S, SECTOR-16, PLOT-5 NEW PANVEL, NAVI MUMBAI - 410206 India (IN)
58. Privacy Complaints
If you have concerns about how Kidly handles your information, please contact us first at:
support@vibe18.com
We will investigate and respond in accordance with applicable law.
Where you have the right to do so, you may also complain to the relevant data-protection authority.
59. Data Protection Officer / Designated Contact
Where applicable law requires Vibe18 Labs Private Limited to appoint a Data Protection Officer or other designated privacy representative, the relevant details will be provided here:
Name/Role: Data Protection Officer Email: support@vibe18.com Address: ROW HOUSE-7, TRIVENI C.H.S, SECTOR-16, PLOT-5 NEW PANVEL, NAVI MUMBAI - 410206 India (IN)
60. Effective Date
Effective Date: 15 Aug, 2026